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February 2025

What is BIMI and how to display my logo in emails?

BIMI lets you display your brand logo next to emails in Gmail, Apple Mail, Yahoo, and Fastmail. It requires DMARC enforcement and an SVG logo.

Detailed Answer

BIMI (Brand Indicators for Message Identification) displays your brand logo next to authenticated emails in supporting email clients.

Requirements:

  1. DMARC policy: p=quarantine or p=reject (p=none is not enough)
  2. Logo: SVG Tiny 1.2 PS format, square, hosted over HTTPS
  3. VMC (optional): Verified Mark Certificate for Gmail support

Email client support: | Client | BIMI Support | VMC Required | |--------|-------------|-------------| | Gmail | Yes | Yes (~$1,500/year) | | Apple Mail | Yes | No | | Yahoo Mail | Yes | No | | Fastmail | Yes | No |

Setup steps:

  1. Ensure DMARC is at p=quarantine or p=reject
  2. Create SVG Tiny 1.2 PS logo (square format)
  3. Host logo at HTTPS URL
  4. Generate BIMI record at https://intodns.ai/tools/bimi-generator
  5. Add DNS TXT record at default._bimi.yourdomain.com
  6. Optionally, obtain VMC for Gmail support

Example BIMI record: v=BIMI1; l=https://example.com/logo.svg; a=

Learn more: https://intodns.ai/learn/bimi

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